A Mobile Dining Experience

Digital Strategy, Marketing Website Design, SEO

About Silver

Silver Diner is a 30-year-old restaurant chain that prides itself in an updated American diner experience for today without losing what makes a diner special. They offer updated American favorites with healthier, locally sourced options, authentic contagiously friendly service in a family-friendly atmosphere that’s familiar in a new way.

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Services

  • Advertising & Media
  • Analytics Review
  • Drupal Development
  • Marketing Website Design
  • Responsive Website Design
  • Search Engine Optimization
  • Website Assessment

Challenges

After years of rockstar growth, Silver Diner was ready for a refresh representative of their innovative brand. During our initial discovery phase, we identified several growth areas including online ordering and the need for a robust mobile experience that could enhance Silver Diner’s online platform.

Solutions

The Alliance team worked closely with Silver Diner to deliver a rich user experience that matched their award-winning menu. Our solution was a single platform that would unify all 15 locations to engage visitors and streamline the menu and operations. The responsive website was built to be easily administered by store and corporate managers with a backend management system tailored to Silver Diner’s needs.

Results

Alliance Interactive’s website refresh was optimized for SEO and conversions, which resulted in 17% more visitors to the site and a 25% reduction in bounce rate.

  • Increase in SEO

    33%

  • New Unique Site Visitors

    57%

  • Increase in Avg. Time Spent on Site

    1 Minute

Awards

Branding Approach

Silver Diner doesn’t just sell diner food – they’ve pioneered a healthy “flexatarian” menu system that inspires health eating. Alliance helped deploy brand standards, icons and graphics that helped unify the brand and stand out in a crowded marketplace.

Our web traffic is up 25% due to Alliance Interactive’s SEO efforts. Since 2018, unique page views have increased by 36% and bounce rates have decreased by 50%.

Marc Mesmer Digital Marketing Manager Silver Diner Silver Diner

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Our Work

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