Optimized Online Experience

Brand Strategy Digital Strategy Marketing Website Design

About Prescott Support

With air cargo services that reach over 100 worldwide locations – Prescott provides tailored transportation services for passengers and freight, including time-critical, high-value, and out-sized cargo. Prescott engaged Alliance to work on strategic communications, marketing and create a custom marketing website.

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Services

  • Analytics Review
  • Brand Strategy
  • Drupal Development
  • Email Marketing
  • Logo Design & Branding
  • Marketing Website Design
  • Persona Research
  • Print Design
  • Responsive Website Design
  • Search Engine Optimization
  • Web Content Writing
  • Website Assessment

Challenges

Prescott engaged Alliance Interactive to redesign their online platform to more closely align with their mission and demonstrate their services and safety record to potential customers.

Solutions

The Alliance team worked with Prescott to deliver an informational, custom Drupal website design that outlines their capabilities including a 3D plane tour, interactive route map, and an incident response site.

Results

The redesigned online presence helped Prescott deliver an experience that helped them communicate the Prescott story to a diverse audience, in addition to a:

  • 55% increase in website traffic
  • 30% increase in organic keyword rankings
  • 23% decrease in organic bounce rate
  • Increase in SEO

    33%

  • New Unique Site Visitors

    57%

  • Increase in Avg. Time Spent on Site

    1 Minute

Awards

Branding Approach

Prescott needed a B2G brand that would not only stand the test of time but also look good on print and web. Alliance delivered a new logo, brand guidelines, signage and supporting B2G marketing website that excels in crowded competitor landscape.

The driver for our success at Prescott is our deep understanding of our customer’s business challenges coupled with a values-based approach to service delivery.. When we looked to integrate those values into our website and communication enterprise, the Alliance Interactive team were critical in making that goal a reality.

Bruce Gibson CEO Prescott Support Prescott Support

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Our Work

Digital Strategy, Marketing Website Design
Brand Strategy, Digital Strategy, Marketing Website Design
Digital Advocacy, Digital Strategy, Marketing Website Design
Advertising & Media, Digital Advocacy, Marketing, Website Design