A Better Option for Fund Managers
LexServ is a a leading financial services provider in the life insurance asset management industry. LexServ turned to Alliance for help with strategic marketing and developing a custom marketing website.
The Challenge
LexServ needed a brand that would not only stand the test of time but also look good on print and web. Alliance delivered a new logo, brand guidelines, signage and supporting B2B marketing website that excels in crowded competitor landscape.
The Solution
Alliance collaborated with the LexServ team to mold a new approach to showcase ServiceTrack, a suite of asset tracking tools designed exclusively for fund managers. Alliance developed both digital and print materials to propel the financial brand forward.
The Results
We created a refreshed digital experience that supported Lexserv’s brand refresh and that showcases their services and capabilities. The resulting digital brand and website increased traffic by 35% and improved site conversion significantly.
Branding Approach
Responsive Design
To ensure an impactful online experience, the new website is fully responsive to any device, operating system, or screen. It looks and performs great on desktops, laptops, tablets, and more.
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