A Smarter Website for Smarter Hydration

For over a decade, Bevi has championed joyful, clean, and fun hydration. Their dispensers, found in offices, hotels, gyms, airports, hospitals, and campuses, quietly replace single-use bottles and cans with filtered still and sparkling water, zero- and low-calorie flavors, and functional boosts. While the product is easy to appreciate once used, the initial hurdle lies in convincing facilities leads, workplace managers, or procurement teams, often in just a few seconds on a screen, that a counter-top machine warrants a contract.

Bevi’s digital presence needed to catch up with the company’s evolution. With a refreshed brand and a new flavor line on the horizon, the website had to accommodate both without sacrificing the clarity essential for buyers. The company’s powerful sustainability story, the quiet engine of the entire business, needed to be prominently featured alongside the product, not hidden. Visitors from diverse industries required clear pathways to request a quote. Furthermore, a marketing team with a high publication cadence needed a robust backend that facilitated rapid updates while maintaining strict control.

Alliance rebuilt the Bevi website, implementing the new brand with a library of reusable components that all templates inherit. The new flavor line launched on this same foundation, featuring a filterable flavor explorer that allows visitors to sort and browse drinks without leaving the page.

Bevi’s CleanTech and sustainability narrative is now integrated into the site’s structure. Modular sections consistently convey the bottleless model, advanced filtration, and company mission across product, industry, and company pages, ensuring a cohesive message regardless of where a user lands.

We restructured templates and navigation to create a more intuitive homepage layout and a clearer path to requesting a quote. Additionally, we optimized code and assets for faster load times across all devices.

Custom page-building blocks empower the Bevi team to build and update pages independently, without developer assistance. Meanwhile, refined user roles and enhanced security measures restrict administrator access to a select few.

The clearest proof of an improved site lies in its impact on existing visitors. Since launch, organic search traffic has remained steady, yet the number of visitors completing key actions has increased by over 40%. This indicates that the same audience is now significantly more likely to engage.

Overall, active users rose by 25% and sessions by 22%, with traffic to the “Get a Quote” page more than doubling. Paid social efforts, scaled concurrently with the launch, provided substantial reach, and the new site was specifically designed to convert this expanded audience.

Bevi now boasts a digital presence that clearly communicates its mission: better beverages, less waste, and a clean, bright user experience from the initial scroll to the final quote request.