Home Court Advantage specializes in designing and building handcrafted athletic courts for backyards, clubs, schools, and commercial spaces. Alliance Interactive migrated their website from Webflow to WordPress, redesigning it to better serve visitors actively searching for court solutions.
Since 2017, Home Court Advantage has built a reputation for custom work. Each court is uniquely designed to fit the site, the sport, and the players. This bespoke approach is a core strength for HCA, but it also presented a significant challenge for their website. A homeowner planning a backyard pickleball court has different questions, timelines, and desired outcomes than a facility manager specifying a multi-sport surface. HCA needed a website that could showcase the full breadth of its services, quickly guide each visitor to the relevant court type, and provide the team with a manageable platform for future business growth.
Our work began by focusing on HCA’s core story: helping consumers and businesses build world-class courts with the same craftsmanship HCA brings to every build. We organized the user experience around the full range of courts HCA offers—including pickleball, basketball, padel, tennis, multi-sport, and fully custom builds—ensuring each sport has a clear home and visitors can quickly find what they need.
Next, we focused on the user journey. A more intuitive homepage layout now immediately orients visitors, separating residential from commercial interests and guiding them from inspiration to a conversation with the HCA team without unnecessary detours. We refined the navigation, calls to action, and page structure to make the path from first impression to a free quote both short and obvious.
Performance was integrated into the experience from the outset. The WordPress build was optimized for faster page loads and a cleaner technical foundation. This benefits both visitors browsing on their phones at a job site and search engines determining which court builder to surface.
The new HCA website more effectively connects with customers, clearly and confidently presenting a premium, family-run builder across all court types. Site managers now operate within a more capable and familiar admin environment, making day-to-day updates faster and streamlining the publishing process. The migration also provides HCA with a stronger foundation for organic growth, thanks to improved SEO structure and site speed, with plans for a blog and additional product pages in the next phase.
The new Bevi website is fully responsive, ensuring a consistent and clear experience regardless of the device, operating system, or screen size a buyer uses for research.
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