Silver Diner is a 30-year-old restaurant chain that prides itself in an updated American diner experience for today without losing what makes a diner special. They offer updated American favorites with healthier, locally sourced options, authentic contagiously friendly service in a family-friendly atmosphere that’s familiar in a new way.
After years of rockstar growth, Silver Diner was ready for a refresh representative of their innovative brand. During our initial discovery phase, we identified several growth areas including online ordering and the need for a robust mobile experience that could enhance Silver Diner’s online platform.
The Alliance team worked closely with Silver Diner to deliver a rich user experience that matched their award-winning menu. Our solution was a single platform that would unify all 15 locations to engage visitors and streamline the menu and operations. The responsive website was built to be easily administered by store and corporate managers with a backend management system tailored to Silver Diner’s needs.
Alliance Interactive’s website refresh was optimized for SEO and conversions, which resulted in 56% more traffic to the website.
Silver Diner doesn’t just sell diner food – they’ve pioneered a healthy “flexatarian” menu system that inspires health eating. Alliance helped deploy brand standards, icons and graphics that helped unify the brand and stand out in a crowded marketplace.
To ensure an impactful online experience, the new website is fully responsive to any device, operating system, or screen. It looks and performs great on desktops, laptops, tablets, and more.
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