SBC Innovations underwent a brand modernization to better reflect its expertise in cybersecurity, cloud solutions, and IT modernization for government clients. Alliance Interactive developed a unified visual identity built around clarity, trust, and innovation—introducing a refined color palette, modern typography, and consistent iconography that convey precision and authority. The new branding standards established cohesive guidelines for digital and print use, ensuring every touchpoint—from the website to presentations—communicates the same confident, mission-driven tone that defines SBC Innovations’ forward-looking approach.
SBC Innovations
Cybersecurity, Professional Services, Government Contractor
B2G, IT Contractor
Digital Strategy
Website Design
Website Development
Website Maintenance
IT & Security Solutions for a Modern Government
Securing the Future. Modernizing the Present.
SBC Innovations, a government IT and cybersecurity provider, was ready to move beyond an outdated digital presence that no longer reflected its technical expertise or the strength of its mission.
The company faced the challenge of unifying its brand story and presenting its full capabilities in cybersecurity, cloud solutions, and systems integration. The existing site lacked structure, visual consistency, and clarity—making it difficult for agencies and prime contractors to understand SBC’s value at a glance.
At the same time, fragmented messaging and limited visibility in search made it harder to connect with potential partners and showcase proven success with federal clients.
A modern digital transformation was needed to reestablish SBC’s credibility and accelerate growth.
Clear strategy. Confident execution.
Alliance Interactive developed a new digital experience for SBC Innovations that combines authority with accessibility.
A streamlined information architecture now guides users through core services—cybersecurity, data management, and cloud modernization—supported by concise copy that speaks to mission-critical outcomes.
The new visual identity communicates trust and precision through a refined color palette, strong typography, and modular design elements that adapt across pages and devices.
Each section was designed to deliver clarity and confidence: from showcasing federal success stories to providing an easy pathway for agencies to initiate contact or download the capabilities statement.
Branding Approach
Responsive Design
To ensure an impactful online experience, the new website is fully responsive to any device, operating system, or screen. It looks and performs great on desktops, laptops, tablets, and more.
Our Work
A staffing website built to attract top-tier talent & clients
- KAS Placement
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- Website Design
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- Professional Services
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- B2B
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