Looking to attract the right type of talent to your business? We’ve created a list of the Top 18 careers page website designs to give you a bit of inspiration for some updates.
When it comes to attracting top talent, a great careers page will set your business apart. Website design has seen some big changes throughout the years, and a company careers page is no exception. No longer should a careers page just be a listing of jobs, but instead a resource for candidates to better understand why they should want to work for your company.
A good careers page contains a number of different elements in order to attract the right types of job applicants that will fit well with the company. Therefore, a good careers page should include the following features.
Inclusion of Value Statements
It is important to include value statements on your careers page as they help diversify your business from other competitors and give some insight as to why someone would want to work for your company. Some examples of value statements that you could include on your careers page include:
Company mission and vision statement (What does your business hope to accomplish? How are you working towards these goals?)
Vision Statements from Executives
Statistics or Infographics (examples might include total projects completed, regions you have worked in, industries served, etc.)
Company culture (what does it look like to work for your business in terms of office life?)
Company Benefits (such as paid time off, flexible hours, medical coverage, investment opportunity and more)
Photography and Video
A careers page should include great imagery and other media to capture the attention of potential applicants. Stock photography can look outdated and gives less of a personal feel to your business website. Instead, consider having professional photos taken of your office locations and staff members to give a more customized and professional feel to your website. You also can include photos from company outings to provide a more personalized feel and give visitors a better idea of your company’s culture.
Call to Action Areas
In order to improve conversion rates on your careers page, you should include “call to action” areas where visitors apply or stay up to date on any open positions. For your careers page, this could include CTAs such as “apply now”, “request more information”, or “sign up for job alerts”. Inclusion of forms is another great way to improve conversion rates and keep applicants up to date on the latest happenings within your company.
Links to Social Media
A good careers page will engage visitors that might be seeking to learn more about your company. You can help better tell your brand’s story by including some recent links to blogs or social posts. Blog posts will allow your brand to discuss important industry topics, demonstrate expertise, and help build trust in your brand. Social media posts allow your visitors to engage with your company on a more personal level and ask questions in a more informal way.
Links to Engaging Content
Your careers page should also link to other relevant pages on your website to help the visitor gain insights into the type of work you do. This might include:
Blog posts (could discuss different topics such as innovations in your industry, event recaps, discussion of new products or services, company culture)
Short Client testimonials (these allow visitors to understand how your product or service helped clients overcome different types of challenges through your solutions. Also adds an aspect of relatability to your website.)
Social media Posts (gives a more personal communication opportunity with visitors and away to share content)
A Well Performing and Secure Website
Having a careers page website that performs well and is secure is more important than you think. Both performance and security actually affects search engine rankings, with less secure and poor performing websites being ranked lower by search engines, so you run the risk of losing potential applicants for your job posts. Websites that are slow performing are also incredibly frustrating for visitors, which may lead applicants to go elsewhere when applying for jobs.
A Website That is Responsive Across All Devices
Having a careers page that is responsive across all devices is also very important. Many job applicants use their mobile device when searching for opportunities, so you want to make sure your website is functional across these smaller personal devices. Responsive design is also a factor in search engine rankings, with well optimized websites ranking higher in search results which can help your business bring in more traffic online.