Alliance Wins Gold at AVA Digital Awards for Association Website Design

Alliance  ·  April 03, 2020

Alliance Interactive’s entry in the AVA Digital Awards resulted in a gold medal placing for a recent website design project. Alliance is a Washington website design company located in the heart of downtown Washington D.C. The firm provides custom website design and digital marketing strategy. Alliance was awarded this placing for a project in the trade association website design category.

Association Website Design

The AVA Digital Awards is an international competition that awards industry professionals for their creativity and success behind the strategy, planning, concept and design of digital communications. The program is open to any business or individual that is involved in the production of digital media. Categories for the competition range from website design, digital marketing, video production and social media campaign strategy. The awards program was developed to pay tribute to the evolution of digital arts throughout the years and the work that goes into executing a successful digital concept.

The Arts Club of Washington, located in the historic James Monroe house, is a membership organization that promotes the visual and performing arts in the Washington DC area. The Arts Club partnered with Alliance to help develop a creative direction for their website and branding concept that would help increase awareness, membership and event attendance.

The strategists and creative designers behind Alliance’s team were able to execute a stunning new website design and brand strategy that would market to members and promote the use of their event facilities. The site was focused on stunning photography to showcase this historic space, as well as provide more interactive visuals such as an event calendar to help increase signups. Alliance’s conversion focused design strategy resulted in a 350% jump in member inquiries and a 51% increase in event sign ups.

Yvonne Henrotte, the general manager of the Arts Club of Washington says “Alliance Interactive provided the results and smooth process we needed. We consider them an integral partner as we continue to grow and expand.” The new Arts Club of Washington website also made site administration an organized and simple process, by integrating tools that allow marketing managers to monitor member needs and event rentals on the site.

Alliance was able to help the Arts Club of Washington increase brand awareness and promote rental space through an engaging new website design concept. By allowing visitors to communicate directly through integration of an online forum, the Arts Club was able to provide better member connection through a space dedicated to sharing ideas and questions.

Alliance Interactive helps brands improve their online presence through website design and development. We can assist with any of your digital projects, ranging from improved hosting and managed support to full custom design and CMS integration. For a free assessment of your website or to discuss your next project, reach out to us here.