Law Firm Websites: Tips and Strategies You Should Use

Alliance  ·  April 13, 2020

Whether you are an attorney, solicitor, advocate, barrister, law researcher, or law consultant and advisor, you want a website design that is the best representation of your brand’s image. The law space is a highly competitive market, so it is important that your website design provides an engaging and memorable online experience, while still remaining true to your business branding and values. Today, we will discuss what attributes make up a great lawfirm website design for a law firm.

Will a New Law Firm Website Generate More Leads?

A website provides the first point of contact with customers seeking law services. It can make the difference between gaining more customers and staying relevant within this competitive market.


Therefore, a website for a law firm needs to provide a professional representation of a firm’s services, while being simple and easy to navigate to provide the best user experience. If a law firm is looking to increase traffic online, strategy must be put into the design in order to optimize it to be easily located through search engines.

Business related goals behind law firm website design include:

  • Increase clients and inquiries
  • Promote services
  • Increase customer loyalty and retention
  • Build positive reputation within community

Why is a Custom Law Firm Website Design Important? 

If your law website runs on a template design, you run the risk of looking the same as your competitors. In order to create a more memorable brand experience, a law firm should consider a custom website design, Custom design allows for more strategy behind the creative process, which can result in better business growth online through increased leads and conversion rate.

Law Firm Before and After

Custom design also allows for simple integration with a cms system or other necessary technology to make content administration a more simple process as the needs of your firm grow and change. Other elements such as branding, service descriptions, staff biographies or case studies can easily be edited or adjusted at any point in time after a project is completed.

Below are some of the important areas a law firm should consider when thinking about their website design:

Make Sure to Showcase Case Studies

Case studies serve as an important area on a law website for prospective or recurring clients to learn more about past projects. Case studies give leads more in depth details about how services were utilized in an effective way.

Law Firm Case Studies

Since case studies are often backed by data and industry research, they help develop a sense of trust and credibility within your brand.

Use an Enhanced Careers Section

One of the best ways to attract top talent is by putting more attention towards your companies career section. Instead of just listing jobs, try to create a better sense of your company’s culture. Your careers page should paint a picture of what day to day life might look like and why someone would want to work with you.

Law Firm Careers Section

Pictures of company outings and listing unique benefits offered by your firm will help your business stand out among competition. This will help you increase the number of qualified applicants that are more likely to be a better fit for your organization.

Pay Attention to Search Engine Optimization

In order to improve online lead generation, your law firm should put some emphasis on improving search engine optimization. If you work with a developer on a custom website design, they can structure the code for better search engine readability, helping you improve rankings.

law firm hosting review

Other onsite areas, such as enhanced performance, better security and more online content will also help bring your business closer to a top page search result.

Take Advantage of Better Performance and Hosting

While performance may seem like a minor area, it plays a huge role in how a person experiences a website. Over 40% of website visitors will abandon a website if it takes more than three seconds to load. A slow loading website will create frustration for visitors that have a need for law services, since most people come to these websites with a sense of urgency. If your law firm wants to provide visitors with the best possible online experience, then performance is an area that needs to be taken into account.

Generate Client Testimonials for your Law Firm

A client testimonial is a statement that provides feedback on a previous business experience. Much like online reviews, client testimonials help a law firm establish credibility and trust with visitors by giving them a sense of what working with them might look like.

Law Firm Client Testimonial

Interestingly enough, client testimonials are seen as one of the most effective forms of content marketing. A recent study confirmed that individuals spend about 31% more with businesses that have positive client testimonials on their website.

Use Professional, Yet Relatable Imagery

Many law websites use stock imagery or unprofessional photography that is blurry and out of focus. In order to create a more engaging brand experience, your law firm should choose images that are professional and relate to your brand. A professional photographer can create content that best showcases your business location, products and services and staff on your website. Choosing relatable imagery rather than stock photography will help humanize your brand, increasing the likelihood that people will want to work with you. You can also incorporate photography into your career and staff section of your website to give people a better sense of your company’s culture.

A Business Blog or News Section

Generating website content on a consistent basis will build trust and increase brand awareness. Blogs help give your law firm a more personalized feel, allowing you to discuss industry news, topics, innovations and events. Blogs are a great content strategy since they can drive more individuals to your website and engage them for longer periods of time. By establishing trust with your brand, you can help generate top of mind awareness, so when an individual is ready to make a purchase they are more likely to return to your website first.

Overall, a law firm website should function as the main face of your brand. Providing a great user experience through faster performance and engaging imagery will help create a better brand experience and stand out among your competitors.

By creating a sense of trust and credibility through a business blog, client case studies and testimonials, you can more effectively increase your lead generation and sales strategy.

Alliance is a full service digital agency providing custom Law Firm Marketing and Web Design. For help with your next project, contact us.