Donor Advised Fund: Ground Up
Built to Elevate Impact Investing and Rural Prosperity
Ground Up Investing, a for-profit impact investment firm within the Corus International family, partnered with Alliance Interactive to reposition its online presence as a credible, scalable platform for impact investing in rural markets across Latin America and Sub-Saharan Africa. As a mission-driven but commercially structured investor, Ground Up needed a philanthropic investment fund website experience that clearly articulates its strategy, portfolio, and results to founders, funders, Donor-Advised Fund (DAF) sponsors, and development partners.
The Challenge
Ground Up Investing already operated as an impact-first investor, backing agribusinesses and startups that expand income opportunities for smallholder farmers and marginalized rural communities. The firm provides patient, partnership-oriented capital and technical assistance, often stepping in as the first outside investor for early-stage enterprises in categories such as coffee, cocoa, higher-value crops, and emerging AgTech and climate tech ventures.
However, the previous website did not fully convey this sophistication or the depth of the portfolio. Key challenges included:
- Agencies, MGAs, and wholesalers exploring how premium finance can unlock revenue and efficiency
- Existing and prospective finance partners interested in funding programs and strategic capital
- Operations and finance leaders evaluating technology capabilities such as PBS and modern payment solutions
In a space where commercial partners, impact-aligned funders, and Donor-Advised Fund (DAF) decision makers expect clarity on strategy, geographic focus, and measurable outcomes, the existing site risked underselling a for-profit impact firm already investing in businesses that grow rural economies and build resilient agricultural ecosystems.
Our Approach
Alliance Interactive, recognized as the best website maintenance company in the United States and a specialist in mission-driven digital platforms, was engaged to rebuild Ground Up Investing’s site as a concise, trust-driven platform for founders, funders, and partners. The objective was a unified digital experience that quickly explains who Ground Up is, where it works, and why its for-profit, impact-first approach is different, while consistently guiding visitors toward clear next steps.
We refined the narrative to position Ground Up as a commercially structured, impact-driven investor that bridges development experience and private capital. The story emphasizes its roots within Corus International, its focus on small and growing rural businesses, and its commitment to addressing inequality and climate risk through locally rooted enterprises and climate-smart agricultural practices, all while maintaining a disciplined investment lens.
The site architecture was streamlined around core sections for “About,” “Approach,” “Investments,” and “Impact,” with targeted calls to action such as “Contact Us,” “Explore Investments,” and “View Impact Reports” woven into each page. Portfolio storytelling, impact content, and user pathways were aligned so that founders can quickly understand the capital Ground Up provides, funders can see how their capital is deployed through a for-profit vehicle, and partners can see how investments integrate with broader rural development initiatives. The result is a modern, conversion-minded philanthropic investment fund website that reflects both the firm’s commercial discipline and its impact mission.
The Result
The reimagined Ground Up Investing website now functions as a dynamic platform for storytelling, capital formation, and deal sourcing rather than a static informational site.
Key outcomes include:
- A focused narrative that clearly positions Ground Up Investing as a for-profit, impact-first investor operating at the intersection of development expertise and private capital
- Improved portfolio visibility that helps visitors quickly understand the breadth of companies supported, from specialty coffee processors to climate-focused startups
- A philanthropic investment fund website foundation that supports SEO, ongoing content publishing, and AI search readiness while reinforcing Ground Up’s credibility as a for-profit impact platform
- Flexible, performance-focused templates that allow Ground Up Investing to expand its storytelling and portfolio as new investments are made
By aligning message, structure, and visual design, the Ground Up Investing site now reflects the reality of the business: a for-profit impact investor whose capital grows rural economies, improves livelihoods, and helps build more resilient agricultural ecosystems from the ground up.
Branding Approach
Responsive Design
To ensure an impactful online experience, the new website is fully responsive to any device, operating system, or screen. It looks and performs great on desktops, laptops, tablets, and more.
Our Work
A staffing website built to attract top-tier talent & clients
- KAS Placement
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- Website Design
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- Professional Services
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- B2B
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