Social Media Buzz Estimated at $4 Billion for the Top 20 Brands

Companies spend millions of dollars putting together ad campaigns to draw interest and excitement from their marketing campaigns, one of the more intangible benefits is creating “buzz”.  Buzz simply refers to people talking about brands, across the internet, in news, blogs, tweets and other social media tools.  The intensity and quality of buzz are predictors and influencers of brand performance. Up until now there have been few indicators of exactly how much Social Media Buzz generates. General Sentiment has released their latest detailed report that calculates the dollar value of buzz*.

The top ranked brand was Google with buzz marketing valued at $669,629,305, helped by multiple product lines. Googles launch of smartphones wither their Dropd and Nexus One handsets also generated considerable news.

Values in Thousands

*The system automatically determines the volume of mentions and sentiment value regarding a brand, company or person. Combining this data with website traffic and online news readership figures, the MVR determines the purchase-equivalent dollar value of the brand exposure across more than 30 million sources

Learn more about social media buzz marketing strategies by visiting http://allianceinteractive.com/ or contact Alliance Interactive at 888.222.9056.