adam's blog

If your business depends on the success of your website you’re probably utilizing analytical tools to measure its performance. Traditionally this performance has revolved around analyzing visitor traffic, search patterns and the movement of good or services from your site. Until recently the performance of a businesses call activity has been rather forgotten or under utilized as a source of power sales lead generation analytics.

For many business success is usually measured by having the phone ring to generate leads. Call tracking analytics provides business owners transparency into the effectiveness of all marketing campaigns that utilize a phone number. Some of the benefits of call tracking performance based analytics include:

Get more from your advertising
Discover exactly where your marketing dollars generate the most leads. Measure all ad results in real time.

Capture more leads
Automatically capture complete information for every call — even when the line is busy or you’re not there.

As the world watched the recent presidential elections, political strategists were abuzz with how campaigns leveraged social media to build large and energized supproters.  While national elections proved a useful example of the power of a social media campaign, state and federal government agencies are leveraging social media to enhance public relations. 

The government is very different than the private sector when it comes to identifying and utilizing technology and the barriers to change to create those opportunities. The difficulty for government 2.0 marketers is the bureaucracy and entrenched special interests make collaboration between agencies difficult. Social Media therefore remains an effective tool for promoting agency specific goals and missions. Social media campaigns tend  to build social awareness of their missions while reducing costs significantly.

As a frequent user of Twitter, one of the first things I did after setting up my account was to follow some of my favorite brands like Coca Cola, Apple, Cannon, Heinz to just name a few.  Twitter has provides the platform for Big Brands to communicate immediately and effectively to new and existing customers.  So why are so many of our favorite brands names on Twitter having such difficul