Tradeshow Booth Design
When you only have three seconds to make a connection.
When you only have three seconds to make a connection.
Communicating in tradeshow booth design requires a strong branding presence and identifiable graphic elements that can help attract visitors in the midst of crowded and loud exhibit halls. Effective tradeshow booths are necessary when you have millions of visitors, hundreds of tradeshow booths and competitors vying for the same traffic.
Alliance Interactive works with your organization to design a tradeshow booth that will attract potential prospects and drive your brand messaging. Our tradeshow booth designs are designed to scale your size and budget.
Some aspects to Tradeshow Booth Design Include:
Tradeshow Color Schemes: Your tradeshow booth should be an extension of your brand, utilizing colors that reinforce your company’s branding schemes. The proper use of tradeshow booth color can send the right messaging. Cool colors like blues, whites and greens appear modern and professional. Warmer colors like red, yellow and orange are stronger and used selectively can attract more attention.
Tradeshow Booth Lighting: Selective use of lighting can help enhance a product or service spotlight. Spotlights, LED lighting and directional lights can enhance the look and feel of a tradeshow booth.
Television and Video: Using video and motion in a tradeshow booth has become the standard for Fortune 1000 companies. High definition television projectors and plasma tradeshow displays were once considered a luxury feature are now affordable. Alliance Interactive can develop a custom introduction to your product or service.
Tradeshow Booth Sound: Music, special effects and ambient sound can change the mood and seeing of a tradeshow display almost instantly. We all are familiar with the Jaws soundtrack or the whine of a siren, using the appropriate cues can help put visitors in the right mind-set and not disturb others around you.
Tradeshow Booth Smells: The latest generation of tradeshows are utilizing a very simple concept: aroma and memory are closely linked and help attract visitors. Even if your booth is not food related, incorporating a comprehensive tradeshow experience that includes sights and smells that cue visitor response can help increase tradeshow booth attendance.
Alliance Interactive can help your business development team select the right tradeshow booth design experience to match the design, feel and budget of your next project.
