Money Management Institute

Brand Strategy, Digital Strategy, Marketing Website Design

About Money Management Institute

Money Management Institute (MMI) is the leading voice for the global financial services organizations that provide advice and investment advisory solutions to individual and institutional investors. MMI turned to Alliance for help with strategic marketing and development of a custom marketing website.

Services

  • Brand Strategy
  • Marketing Website Design
  • Persona Research
  • Responsive Website Design
  • Drupal Development
MMI macbook
MMI ipad
MMI iphone

Challenges

MMI engaged Alliance to redesign their association website with a focus on improving engagement of the MMI member firms, employees and stakeholder benefiting from exclusive content and member only resources. 

Solutions

The new site design reflected MMI’s professional reputation was developed on a Drupal CMS platform for scalability, security, and future growth. In addition to the public facing website, Alliance worked with MMI to design and build a  paid, members-only section.

Results

Alliance Interactive’s strategy resulted in a stunning redesign of the site with a new members only section featuring a dashboard for publications, updates, and videos.

Awards
  • Awards

Branding Approach

MMI needed a brand that would work on the awards directory and look great on print and web. Alliance delivered an updated logo, brand guidelines and a custom marketing website that excels in crowded competitor landscape.

Money Management Institute
Money Management Institute old
Money Management Institute new

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