Money Management Institute (MMI) is the leading voice for the global financial services organizations that provide advice and investment advisory solutions to individual and institutional investors. MMI turned to Alliance for help with strategic marketing and development of a custom marketing website.
Money Management Institute
About Money Management Institute
Services
- Brand Strategy
- Marketing Website Design
- Persona Research
- Responsive Website Design
- Drupal Development
Challenges
MMI engaged Alliance to redesign their association website with a focus on improving engagement of the MMI member firms, employees and stakeholder benefiting from exclusive content and member only resources.
Solutions
The new site design reflected MMI’s professional reputation was developed on a Drupal CMS platform for scalability, security, and future growth. In addition to the public facing website, Alliance worked with MMI to design and build a paid, members-only section.
Results
Alliance Interactive’s strategy resulted in a stunning redesign of the site with a new members only section featuring a dashboard for publications, updates, and videos.
Branding Approach
MMI needed a brand that would work on the awards directory and look great on print and web. Alliance delivered an updated logo, brand guidelines and a custom marketing website that excels in crowded competitor landscape.
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Our Work
Promoting the nation’s premier US-Japanese philanthropic organization
- 129% SEO increase in web traffic
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