BCM Before and After - Alliance Interactive

About Brown Capital Management

Brown Capital Management provides mutual funds and managed accounts to investment managers seeking high yield returns and disciplined investment strategies. As the largest African American owned advisory firm, Brown Capital selected Alliance to help tell their story and increase conversions online.

Visit website Request a Quote

Services

Analytics Review
Brand Strategy
Keyphrase Research
Logo Design & Branding
Marketing Website Design
Persona Research
Print Design
Responsive Website Design
Search Engine Optimization
Website Assessment
WordPress Development

Challenges

After 30 years in business and over $10 billion in assets, Brown Capital turned to Alliance to help design a marketing strategy and web presence to properly showcase their financial products and position the firm as a market leader.

Solutions

Alliance deployed a Drupal content management system to allow for user-friendly building and flexible modules. Alliance customized the new website to highlight the team’s extensive experience and provide an attractive and easy-to-navigate platform for engaging investors.

Results

Alliance’s marketing strategy for Brown Capital resulted in a redesigned online platform and suite of supportive marketing materials, as well as a 67% decrease in the bounce rate.

46%
Increase in SEO
197%
New Unique Site Visitors
1 Minute
Increase in Avg. Time Spent on Site

Awards

The Ai team is dedicated to every project and does amazing work. We’ve been using them for years with incredible results.

Sharon Louis Marketing Manager

Branding Approach

Brown Capital Management needed a financial brand that would not only stand the test of time but also look good on print and web. Our team understood the history and defining aspects of Brown’s brand and translated them into an updated look and feel. Alliance delivered a new logo, brand guidelines, signage and supporting marketing website that excels in crowded competitor landscape.