About ITC Defense

ITC Defense Corp. is a dynamic, systems engineering and software development company in the global defense market. They design, develop, and integrate individualized solutions to help customers realize their vision by “Integrating Technology & Culture.” ITC Defense came to Alliance to design new branding and develop a custom B2G marketing website.

Visit website Request a Quote Before & After

Services

Analytics Review
Brand Strategy
Logo Design & Branding
Marketing Website Design
Persona Research
Print Design
Responsive Website Design
Search Engine Optimization
Website Assessment
WordPress Development

Challenges

ITC Defense came to Alliance to design and develop a website to help drive brand awareness.

Solutions

The Alliance team took a collaborative approach with ITC to create a responsive website design using custom WordPress development with HTML 5 integration. In addition, we modernized ITC’s brand with a new logo, tagline, color scheme, and assorted marketing materials to create a refreshed identify for ITC as a dynamic government services company.

Results

ITC Defense’s new web platform, which focuses on an improved user experience and generating leads from partners, resulted in a 135% increase in organic traffic and a 46% decrease in organic bounce rate.

46%
Increase in SEO
135%
New Unique Site Visitors
1 Minute
Increase in Avg. Time Spent on Site

Awards

Branding Approach

ITC needed a B2G brand that would not only stand the test of time but also look good on print and web. Alliance delivered a new logo, brand guidelines, signage and supporting B2G marketing website that excels in crowded competitor landscape.

Logo Evolution