Built for Government Contracting Success

Brand Strategy Digital Strategy Marketing Website Design

About ITC Defense

ITC Defense Corp. is a dynamic, systems engineering and software development company in the global defense market. They design, develop, and integrate individualized solutions to help customers realize their vision by “Integrating Technology & Culture.” ITC Defense came to Alliance to design new branding and develop a custom B2G marketing website.

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Services

  • Analytics Review
  • Brand Strategy
  • Logo Design & Branding
  • Marketing Website Design
  • Persona Research
  • Print Design
  • Responsive Website Design
  • Search Engine Optimization
  • Website Assessment
  • WordPress Development

Challenges

ITC Defense came to Alliance to design and develop a website to help drive brand awareness.

Solutions

The Alliance team took a collaborative approach with ITC to create a responsive website design using custom WordPress development with HTML 5 integration. In addition, we modernized ITC’s brand with a new logo, tagline, color scheme, and assorted marketing materials to create a refreshed identify for ITC as a dynamic government services company.

Results

ITC Defense’s new web platform, which focuses on an improved user experience and generating leads from partners, resulted in a 135% increase in organic traffic and a 46% decrease in organic bounce rate.

  • Increase in SEO

    46%

  • New Unique Site Visitors

    197%

  • Increase in Avg. Time Spent on Site

    1 Minute

Awards

Branding Approach

ITC needed a B2G brand that would not only stand the test of time but also look good on print and web. Alliance delivered a new logo, brand guidelines, signage and supporting B2G marketing website that excels in crowded competitor landscape.

Logo Evolution

Taking ITC From Concept to Launch

Our process driven approach from research, early prototypes to final designs delivered an engaging and easy to use custom marketing website.

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Our Work

Digital Strategy, Marketing Website Design
Brand Strategy, Digital Strategy, Marketing Website Design
Digital Advocacy, Digital Strategy, Marketing Website Design
Advertising & Media, Digital Advocacy, Marketing, Website Design