Maple Life Analytics is an investment consulting company providing specialized insurance services ranging from asset valuation to risk analysis. MLA provides clients with solutions designed to maximize the value and return on investment.
About Maple Life Analytics
- Marketing Website Design
- Responsive Website Design
- WordPress Development
Maple Life Analytics needed an online partner to help better showcase their services to existing and prospective clients, as well as improve their financial marketing collateral. MLA selected Alliance to develop an online marketing strategy to better drive new business leads to the website and as well as provide conference print marketing pieces. The new site also needed to comply with the legal regulatory standards for a financial service website and provide adequate security to protect visitor activity.
Alliance Interactive partnered with Maple Life Analytics to build a responsive website design and marketing strategy with better content organization and more onsite calls to action. Alliance’s financial website redesign provided simplified navigation of service content, interactive real time elements of service statistics, and a data and reporting section. Alliance also incorporated professional headshot photography to add a more personalized experience to the staff section of the financial website design. Finally, Alliance incorporated onsite conversion opportunities, such as a downloadable service overview, to help visitors further engage with MLA online.
Alliance’s brand and website strategy for MLA helped it sub-brand under its parent brands architecture to help build and sustain relationships with a new audience. After launch the site saw a 35% increase in website traffic without two months.
33%Increase in SEO
57%New Unique Site Visitors
1 MinuteIncrease in Avg. Time Spent on Site
MLA needed a brand strategy that would look great on print and web. Alliance delivered website brand guidelines and supporting marketing website that excels in crowded competitor landscape.