The Center for Modern Surgery (CMS) is a surgical facility providing minimally invasive surgical procedures to women on an outpatient basis. The highly advanced surgical techniques allow for a quicker patient recovery time in their own home, allowing them to return to work and daily activities much quicker than traditional GYN surgery techniques. The medical procedures and post surgical follow ups are performed at an Ambulatory Surgery Center, allowing for outpatient care over a traditional hospital recovery. CMS has assisted in surgical procedures for nearly all types of gynecologic procedures.
About The Center for Modern Surgery
- Marketing Website Design
- Persona Research
- Responsive Website Design
- WordPress Development
The Center for Modern Surgery needed an updated website design structure that would communicate to prospective patients about how to schedule a surgery, billing procedures, what to expect on the day of surgery and recovery time. The new website also needed to be optimized for use on a mobile device and easily recognizable by search engines to help drive more traffic to the site.
Alliance partnered with the Center for Modern Surgery to create a new website design with an updated look and emotional imagery that would provide prospective patients the information they need about scheduling a minimally invasive GYN surgical procedure. Since many visitors come to a medical website with a sense of urgency, Alliance updated the website navigation to feature simple drop down areas such as “preparation for surgery” “billing” and “services”, so new visitors could easily find the information they need. The new website also was updated to be responsive across all mobile and tablet devices, as well as optimized for search engine use to help provide a better user experience and drive new traffic.
The website design project for the Center for Modern Surgery resulted in a 35% increase in new visitor traffic, as well as a 20% increase in online consultation registrations.